Mobile-ize, Organize & Unionize – June 3rd

Organizing 2.0 and Mobile Commons have teamed up to offer a special day-long training in using mobile phone technology for organizing. We have 25 spots open to staff at unions, labor organizations, and community organizing groups. An additional 5 spots are open to others working for progressive social change. REGISTER HERE


WHEN: Friday, June 3rd, 9-5
WHERE: The Nathan Cummings Foundation, 475 10th Ave., New York City
REGISTRATION: $50. Discounts apply*

This training is meant for three kinds of attendees:

  • Experienced practitioners looking for case studies and examples of innovating organizing,
  • New users of mobile organizing software looking for basic and advanced training,
  • and prospective users looking for information about mobile organizing options before making the leap to a particular vendor.

Our trainers include some of the most experienced mobile organizers in the country:

Katrin Verclas has written widely on mobile phones in citizen participation and civil society organizations, mobile phones in health and for development. She is the co-founder and editor of, a global network of practitioners using mobile phones for social impact. She was a 2009 TED Fellow, a 2010 fellow at the MIT Media Lab, and was named by Fast Company one of the most  “Influential Women in Tech” in 2011.

Rachel LaBruyere was responsible for growing one of the largest and most active mobile opt in lists while working with the Reform Immigration FOR America campaign. She took technology and integrated it into an existing movement, while managing the organization and organizers involved. She is currently the Director of Mobile Strategy at Mobile Commons.

Reshma Mehta is a Legislative Representative for AARP.  She has spent over 8 years in the government and non-profit arena.  At her current position, she works to advance AARP’s legislative agenda in Congress and in state legislatures throughout the nation, advocating on issues such as health care reform, home and community based services, Medicare, Social Security, consumer protection, housing and mobility, and more.

On a daily basis, Reshma helps with the recruitment, education, mobilization and retention of millions of activists in the growing AARP grassroots advocacy program.  This includes creating and executing highly targeted and segmented cross-channel campaigns that engage AARP members and the general public at both the national and state levels.

Lisa Grob is the Communications Manager for Online Activism in the Strategic Communications Department at the Laborers’ International Union of North America (LIUNA). Since 2007, Lisa has focused on using communications tools to build political and organizing strength at LIUNA including integrating mobile technology into campaign efforts. As part of her work, Lisa trains Local Unions on the use of communications tools including mobile messaging, website development, and social media to reach their members and grow their activist base. Prior to her work at LIUNA, Lisa worked for at the environmental non-profit, Friends of the Earth, where she promoted online activism and served as editor of the newsmagazine.

Jess Kutch is the Director of Organizing for Economic Justice at, where she leads a team of organizers who identify, support and win user-generated campaigns on’s platform. Before joining this year, Jess spent five years directing online campaigns for the Service Employees International Union (SEIU). During that time, she pioneered new media strategies for worksite organizing and issue campaigning within the labor movement. Her work includes the “I am not a pre-existing condition” campaign, the Privatization Beast campaign on privatization of public libraries, and in response to DMV-related complaints on Twitter.

Additional trainers include: Michael Sabat, Ben Stein, Gloria Fong, Katie Saddlemire, & Charles Lenchner


  • Overview of the sector: progressive organizing with mobile phone technology today
  • Software training – using the Mobile Commons interface
  • Managing your mobile data in coordination with other databases/CRM’s
  • Integration with Salsa & Convio
  • Using Keywords, Opting In, Broadcasts, Groups, mConnects
  • Targeting, Pingbacks, Link Shortening, mobile web optimization
  • Opt-in forms, click to call, auto-population of fields
  • Advanced tips/tricks
  • Unions using mobile – case studies
  • Community organizing with mobile – case studies
  • List-building basics,  Call-in campaigns, Interactive campaigns, Rapid response, Crowd building, Day-of event plans
  • Low-cost alternatives to major mobile platform vendors
  • Group texting
  • Internal voting
  • Local vs. National
  • Advanced list-building strategies


* If you or your organization is a member of the New York Metro Labor Communications Council, you can attend for half price – $25.


  1. [...] There will be no afternoon workshop at this year’s convention. Metro members are urged to avail themselves of the Metro discount at Organizing 2.0′s day-long workshop on mobile technology on June 3. Visit Organzing 2.0′s website for further information. [...]