Pittsburgh: The Organizing 2.0 Training Conference, May 10

The Organizing 2.0 Training Conference for Digital Strategy and Online Organizing
Using Appropriate Tools / Tapping Expert Advice
May 10, 2011  1-5:30 pm

@ The North Shore Community Alliance, 1439 North Franklin Street, Pittsburgh, PA 15233

The Organizing 2.0 Training Conference is for union and community organizing staff, nonprofits, campaigners and political activists. Initiated in 2009, our program is designed for all levels of expertise, with a focus on the challenge of integrating traditional offline methods with online, game-changing tools.


Registration, welcome

2:00 Salsa 101 (learn about this widely used online organizing software, used by nonprofits, unions, candidates.)
Web development basics for non-techies.
Online fundraising 101.
3:00 Salsa 102 (tips and tricks for current users)
Build your first website (or see how it’s done!)
Learn to use the VAN – voterfile software.
4:00 Online Campaigning – tips and best practices.
Writing for the web and email
Social Media 101: Facebook & Twitter for campaigning
5:00 Becoming a Digital Strategist

We present a top level view of digital strategy, to enable staff at any level make informed decisions about tools, tactics and strategies. In addition, we offer software training in the systems most important for today’s online organizers: Salsa, the VAN, web content management systems, and social media.

When you include use of smartphones, text messaging and video, more than 90% of Americans are within reach of online communications that can be used for organizing. Unfortunately, many are struggling to integrate new tools. At our training event, you’ll develop a deeper understanding of what makes the most sense for your union local, civic engagement project, nonprofit, advocacy campaign or grassroots organizing effort.

Our trainers and speakers include Celeste Taylor (B-PEP), Kimberly Ellis (Historic Hill Institute), Charles Lenchner (Organizing 2.0), Kenneth Miller (Anti Sweatshop Community Alliance), A+ Schools and more.

Organizing 2.0 is hosted by:  Black Political Empowerment Project (B-PEP), PA Disability Rights Network, Pittsburgh Anti Sweatshop Community Alliance, and host venue provider, the North Shore Community Alliance. (List in formation.)

Organizing 2.0 will be offered in two sections: Afternoon and Evening.
Afternoon 1pm – 5pm $40 (includes lunch)

  • Training in Salsa, the AFL-CIO’s email and database program
  • Managing the development of a new website
  • Training in Drupal, WordPress and LaborWeb for beginners
  • Running your social media program: Facebook, Twitter, blogs
  • Review: free and low cost tools as an alternative to expensive software
  • Working with consultants, RFP’s, and assigning $value to online projects
  • Ramping up your online fundraising efforts
  • Advocacy, corporate and organizing campaigning online
  • Managing your voter file with online software

This event has taken place.





Netroots Nation: June 16-19

If you’ve been to one of our big New York events, you know that we are huge fans of Netroots Nation. In a way, our event is an effort to provide a taste of NN to folks who have never been there. They are a sponsor of Organizing 2.0, giving us three tickets last year, and three this year. I’ll be going, Elana is going, lots of good people are going.

But what about you? Are you waiting for a special explanation of why this is not some kind of junket, but a truly valuable professional development opportunity for YOU that will pay dividends for the organization paying your salary?

So here it is: the practice of online organizing or progressive blogging is still less than a decade old. But in that short time, the pace of change has been tremendous. Different people, tools, viewpoints and campaigns rise and fall. This fast paced, ever changing world COMES TO A SCREECHING HALT during Netroots Nation, because all of us are there, sharing, teaching, learning and of course, drinking.

If you are on the edge, consider this. Elana and I hereby promise to babysit you. To discuss the offerings of each day and recommend speakers and sessions I can vouch for. We’ll hang out with you at mealtimes, wander the halls pointing out folks who probably share your interests, and share gossip. To the best of my knowledge, no other organization or fan of Netroots Nation has made that offer – so take advantage of it.

Go now and take a look: http://netrootsnation.com

If you’re already booked and on this list – please write back and let us know!

Justice Works Conference: June 3-5

Our friends and allies at Citizen Action New York are hosting an event in Albany for all New York State progressives and activist types. And they’re making a big effort to attract the netroots.

The dysfunctional politics of New York City and New York State have created some real divisions. Well attended events where people from different ‘camps’ come together and interact in a serious way are few and far between. With Justice Works, Citizen Action is working towards an inclusive political agenda for the 2011/2012 season. They’ve asked us for help in turning out folks, because they want people like you to be there.

The Organizing 2.0 leadership team will be there to help with some of the presentations. If the low low cost of $225 for our supporters (including the hotel room!) is a problem, ask me for help, maybe we can do something.

Make sure to use the discount code ‘justice’ to get the $225 rate.

Personal Democracy Forum: June 6-7

PDF is having it’s 8th year. In that time, a lot of the people who know they should attend – already have. But what about those that should attend but don’t know it? Here’s hoping some of them are reading this post. [Read more...]