There has been a sea change recently creating new models for how social change organizations structure themselves to accomplish a social good. Network organizations, typically those “born after the Internet”, are smaller, nimble, less hierarchical, highly collaborative and deeply social by nature. Their leadership, culture, structure, programs, and outcomes are often quite different from those of traditionally structured NGO’s. As these structures are more aligned with the fundamental organizing principles of the web, done right this enables them to punch far above their weight online. In this session we will discuss:
- the differences between network orgs and more traditional NGO’s
- why network orgs are an adaptation to the unique challenges and opportunities of our times
- why traditional NGO’s struggle with managing digital innovation
- why network orgs create better online campaigns – including many examples!
- some fundamental principles of network centric campaigns
We’ll then hear first hand stories from recent campaigns at two very successful network orgs, 350.org and MomsRising.
Jason Mogus is the principal strategist of Communicopia, a Vancouver, Canada based firm that has been leading transformative digital projects for social change institutions for 19 years. Jason has worked with network orgs like the TckTckTck climate coalition, Nothing But Nets campaign, and Web of Change (which he founded), as well as for many large global NGO’s, governments, and sustainable businesses.
May Boeve is Executive Director and co-founder of 350.org, an international campaign dedicated to fighting the climate crisis. May is the co-author of Fight Global Warming Now, and lives in Brooklyn, NY.
Monifa Bandele is a Campaign Director for MomsRising, an on-the-ground and online organization with more than 1 million members, more than 550 contributing bloggers, and more than a hundred aligned national organizations working together to increase family economic security, to end discrimination against women and mothers, and to help ensure all children can thrive. In both 2010 and 2011, Forbes.com named MomsRising’s website one of the “Top 100 Websites For Women.”
Doors at 5:30, event starts at 6
This event is FREE. Sign up quick before we change our minds. Snacks and drinks to be provided by our generous sponsors.
Brought to you by Organizing 2.0 and Communicopia, with the 501 Tech Club, Advomatic, EchoDitto, and Grassroots Solutions.
Special thanks to Planned Parenthood Federation of America for hosting us.
NOTE: This event takes place at the Penthouse of PPFA: 434 West 33rd St., NYC. If you show up without registering, you won’t get in! Security is tight.