"There are always elders at the top who say, "That's not important,' And that's where the left has beaten us, by giving smart people the space and trusting them to have success. It's a fundamentally anti-entrepreneurial model we've embraced."
Nonprofits need hardware, software, training, budgets and policies. And the person at the center of all that is often your friendly nonprofit systems administrator, or sysadmin. We need them, we love them, and we're inviting some of them to speak at our next event on August 17.
Nonprofit and political communication staff can't be assumed to know when or how to use social media, online ads, online video, a microsite, or any other kind of nontraditional, digital strategy. Let's review the options.