Fighting for Families on Social Media: A Training for Activists

Armed with Tweets and Facebook updates, activists are making their mark from Milwaukee to the Middle East. Social media is playing a powerful role. And we all need to get better at managing and using these tools.

[Print-quality poster here]

Our Fighting for Families social media training will focus on both sides of the fence: the organizations and organizers that lead campaigns, and the individuals able to move it forward from their computers and cell phones.

Social media in particular is an important component of a story telling strategy. With a dedicated team of citizen activists, we can make a real contribution to the ongoing fights for paid sick days, paid family leave and other struggles for our families’ future.

This training will be held on Wednesday, August 17 at the CUNY Murphy Institute for Worker Education in Manhattan. Register at

This training day is suitable for ALL LEVELS of expertise. Sessions and hands-on instruction will include:

  • Getting started in Twitter and Facebook
  • Setting up Twitter and Facebook on your cell or smartphone
  • Hashtags, lists, Twestivals, Townhalls and other Twitter tools
  • Cell phone photos and videos for impact
  • Understanding how and why social media works
  • How organizations should manage their social media accounts
  • Case studies: stories of successful social media campaigns

Speakers and Trainers include:

  • Farra Trompeter, Big Duck
  • Donna Norton, MomsRising
  • Beka Economopolous, Fission Strategy
  • Greg Basta & Olivia Leirer, New York Communities for Change
  • Elizabeth Jenkins, 32BJ SEIU
  • Eliza Bates, 1199 SEIU

Sponsored by:

  • Organizing 2.0
  • The New York State Paid Leave Coalition
  • The New York Union Child Care Coalition
  • 32BJ SEIU
  • MomsRising
  • A Better Balance

Mobile-ize Training Videos – Part 2

Mobile-ize Training Videos Are Up!

Our June 3rd mobile campaigning training event went off without a hitch. We’re extremely grateful to everyone participated, including of course our partners Mobile Commons, our sponsors the Metro New York Labor Communications Council and SalsaLabs. So without further ado, here are the first few videos.

Session 1 – Take it from us
These three segments feature Rshma Mehta (AARP), Rachel LaBruyere (Mobile Commons) and Jess Kutch ( talking about success stories with their mobile campaigns.