How and Why is “Online to Offline” different from “Event Turnout”. This session will tell you what you need to know and to understand some of the tools that will help you get there.

Using social media to move your message or share memes isn’t enough to build a movement. Online-to-offline organizing is so much more than event turnout. Christian Norton and Kelcie Glass will share their experiences using social media to organize workers and build power. They’ll discuss how to proactively find new supporters, how to use public and private social media pages to build a community, how to use comments and messaging to identify key individuals, and how to build an online-to-offline pipeline to connect individuals with ‘real-world’ organizers and create a movement. Come learn what it takes to build likes and ad clicks into activists and members.


Trainers:
Kelcie Glass’ communications career and projects force her to be ahead of the social media curve, and to find new and innovative ways for organizations to connect with consumers, members, and allies. She maximizes the effectiveness of social media channels for her clients, by creating one-of-a-kind campaigns, having consistent messaging across platforms, and by using untapped marketing tactics to create leads. She is currently a social media organizer with Concerted Action and works on several campaigns including T-Mobile Workers United, Verizon Workers Rising, and the Committee for Better Banks. In addition to her social media expertise, she is heavily evolved in community relations and non-profit work in the D.C. area. http://concertedaction.consulting/

Christian Norton specializes in helping unions and non-profits use digital tools to further their organizing and communications goals. He spent nearly a decade working directly for non-profit organizations while in Washington, DC, including as Communications Director at Working America. While at Concerted Action he has worked with 60 different organizations using proven email-, ad- and social media-based strategies, and leveraging powerful digital tools to generate real activism and recruit members. Christian is also the leading expert in Action Network, providing migrations, integrations, customizations and support for most of the major partners.