The Organizing 2.0 Training Conference for Digital Strategy and Online Organizing
Using Appropriate Tools / Tapping Expert Advice
May 10, 2011  1-5:30 pm

@ The North Shore Community Alliance, 1439 North Franklin Street, Pittsburgh, PA 15233

The Organizing 2.0 Training Conference is for union and community organizing staff, nonprofits, campaigners and political activists. Initiated in 2009, our program is designed for all levels of expertise, with a focus on the challenge of integrating traditional offline methods with online, game-changing tools.


Registration, welcome

2:00 Salsa 101 (learn about this widely used online organizing software, used by nonprofits, unions, candidates.)
Web development basics for non-techies.
Online fundraising 101.
3:00 Salsa 102 (tips and tricks for current users)
Build your first website (or see how it’s done!)
Learn to use the VAN – voterfile software.
4:00 Online Campaigning – tips and best practices.
Writing for the web and email
Social Media 101: Facebook & Twitter for campaigning
5:00 Becoming a Digital Strategist

We present a top level view of digital strategy, to enable staff at any level make informed decisions about tools, tactics and strategies. In addition, we offer software training in the systems most important for today’s online organizers: Salsa, the VAN, web content management systems, and social media.

When you include use of smartphones, text messaging and video, more than 90% of Americans are within reach of online communications that can be used for organizing. Unfortunately, many are struggling to integrate new tools. At our training event, you’ll develop a deeper understanding of what makes the most sense for your union local, civic engagement project, nonprofit, advocacy campaign or grassroots organizing effort.

Our trainers and speakers include Celeste Taylor (B-PEP), Kimberly Ellis (Historic Hill Institute), Charles Lenchner (Organizing 2.0), Kenneth Miller (Anti Sweatshop Community Alliance), A+ Schools and more.

Organizing 2.0 is hosted by:  Black Political Empowerment Project (B-PEP), PA Disability Rights Network, Pittsburgh Anti Sweatshop Community Alliance, and host venue provider, the North Shore Community Alliance. (List in formation.)

Organizing 2.0 will be offered in two sections: Afternoon and Evening.
Afternoon 1pm – 5pm $40 (includes lunch)

  • Training in Salsa, the AFL-CIO’s email and database program
  • Managing the development of a new website
  • Training in Drupal, WordPress and LaborWeb for beginners
  • Running your social media program: Facebook, Twitter, blogs
  • Review: free and low cost tools as an alternative to expensive software
  • Working with consultants, RFP’s, and assigning $value to online projects
  • Ramping up your online fundraising efforts
  • Advocacy, corporate and organizing campaigning online
  • Managing your voter file with online software

This event has taken place.