You’ve got an issue and a goal — or a big problem — and now it’s time to make a campaign. How do we figure out who to target to get what we want? We’ll discuss ways of power-mapping your issue, criteria for targets, and how to pick a clear target that can shape your story and focus your power to win! Even if you’ve had some experience with Power Mapping, Katie’s clear and articulate presentation is a resource worth revisiting again and again.
Katie Unger is an independent strategic advisor and trainer for movement organizations and a fourth-generation activist based in NYC. She works with groups to build capacity for strategic research, facilitate powerful campaign design and planning, and leadership development. She’s an expert trainer on research and strategy. Her current and past clients include the nation’s largest online civil rights and voting rights organizations, Movement School, Partnership for Working Families, Majority Action, New York Communities for Change, the National Employment Law Project, and more. Katie spent more than a decade developing powerful campaigns against corporations in the fast-food, laundry, and other industries, including as Deputy Director of Strategic Affairs for the Change to Win labor federation, and worked in City government on universal pre-K and paid sick leave. She’s a founder of The Jewish Vote.